Coaching/Speaking Services

• Executive Leadership Team
  CXOs are asked to take more risk in order to innovate new products and markets. This session will show that there doesn’t need to be an increase in risk. Targeted innovation directly defines new markets, new inventions, new products, new innovations and does so while following a complete and justifiable business case.
  
  
• Management Team  
  Managers are often blamed for not recognizing potential innovations. This session will explain how managers perform management against goals. ‘Find an innovative product’ is not a goal unless it has a target that the manager can focus on. Unfortunately, satisfaction of existing customers, reviewing current products and having group think sessions don’t define a product target.
  
  
• Product Development Team 
  Product developers are the closest to the product and often the farthest from the market. This session will discuss how to maximize the creativity of the development team by opening new communication links to other divisions within the company and targeting market needs instead of customer needs.
  
  
• Maintenance and Support Team
  Incremental innovation is critical to sustaining a competitive position within the market and maintaining customer satisfaction. This session will describe methods of harvesting new innovations from standard business practices within the maintenance and support teams and how these innovations can expand market dominance.
  
  
• Marketing Team
  Marketing teams have been greatly reduced over the past decade to the point that many are just advertising departments. Market analysis is still critical to a companies success and is even more critical to new product innovation. This session will discuss how the marketing team can utilize the company’s key competitive strengths to define targets for new product and market innovations.
  
  
• Monetizing new Markets
  The Millennials are the first mobile digital generation. They live and work in completely different models from prior generations. Differentiating products for this and future generations is critical to a companies ongoing success. This session will explain the generational differences and how to maximize these differences in new product innovations.
  
  
• Unique Topics
  Unique speaking/coaching sessions can be designed to fit your particular company's needs, products and markets. Components of the Targeted Innovation process will be integrated in to maximize the innovation coaching aspect of the session.