Training Services

• Innovation Lifecycle Management 
  Defines the management layers and processes that are needed to optimally deliver business lifecycle disruption. Topics covered will include management decisions, funding, innovation valuing, team management, innovation fostering and more.
  
  
• Inventions and Innovations
  For the everyday person who has a ‘cool idea’ but doesn’t know how to translate that invention into a marketable, profitable innovation. Takes the deepest look into ‘how to innovate’ and will lead the everyday inventor down the road of finding a need, identifying customers, isolating a market, combining diverse technologies, product packaging, Internet marketing and more.
     
• Innovate to Dominate
  Training for the incumbent, market leader and will detail the methods and processes of targeted innovation which will maximize the potential of the incumbent’s customer base, product base and technology base while taking into consideration the need for spawning new markets through disruptive innovation. Will maximize the use of the business lifecycles and Innovation Matrix to allow the incumbent to remain dominant.
  
  
• Innovate to Conquer 
  Delivers the information needed by incumbent companies that are battling a larger, more successful incumbent company. Will detail utilization of the Innovation Matrix to harvest information about the optimal innovations and attack strategies needed to conquer the current dominant market leader. Will detail how to utilize the business lifecycles against the dominant company while minimizing cost and risk. 
  
  
• Innovate to Disrupt 
  Targeted at new start up companies that want to create new products and markets and need to understand the potential risks and costs of competitors. Extensive use of the Innovation Matrix to predict market value and customer acceptance define marketing strategies and minimize retaliation potential from incumbents. 
  
  
• Innovating from Scratch
  A detailed examination of the most common question regarding innovations: ‘How can I innovate a new product from scratch?’. It will show that innovations rarely originate from an invention. Innovations start with the identification of a need and then blend inventions and innovations to create a new disruptive innovation and start the business lifecycles and innovation lifecycle.    
  
  
• Marketing Innovations
  For all executives and employees involved in product creation, delivery and support. Will discuss the differences between legacy marketing approaches and the new requirements of marketing innovations to the Millennials. Detailed discussions on the differences between Millennials and other age groups, creating and utilizing viral marketing, integration of lifestyle services with marketing and maximizing consumer uptake. Examples of how to modify existing product ideas to match Millennial’ trends and changing requirements. Extensive use of the Innovation Matrix to examine and project the evolution of product requirements.    
  
  
• Beyond Innovation Teams
  Debunks current innovation techniques such as ‘everyone is an innovator’, ‘managing an innovation group’, ‘executive risk taking’ and more. Will explain how: 1) Invention is not random. It is targetable. 2) R&D should be complementary to invention in order to seek productization. 3) Anyone can invent. Increasing the quality of the inventor and following innovation procedures is more important than increasing the quantity of inventors. 4) Recognizing the potential of innovation within an invention should be the first step in the innovation process not the last. 5) Executives can make decisions about deploying innovations based on sound projections of revenue impact, market share, production costs, etc.